The search for more efficient, stable, and cost-effective formulations has led the cleaning industry to rethink the use of traditional raw materials.

Combining surfactants such as sulfonic acid, sodium lauryl ether sulfate, amide, and betaine used to be the standard in detergent manufacturing.

This model, although well-established, presents significant challenges from a technical and operational standpoint, especially related to formulation complexity and process variability. Numerous analyses and variables are required to achieve the ideal balance between detergency, foam, viscosity, and stability in this type of formulation.

But what if it were possible to achieve the same (or even better) results with much less?

This is the proposal of Isogen QUALI. Macler's solution was developed as a technological alternative to simplify these systems, acting as a single base capable of replacing multiple surfactants simultaneously.

It is a product that can be used in dishwashing liquid, laundry detergent, automotive shampoo, and household and institutional cleaner formulations. This versatility allows for the development of different products from the same base, optimizing the portfolio and reducing development complexity.

Simplifying is strategic

Traditional formulations require multiple raw materials, neutralization steps, and constant adjustments throughout the production process. This increases not only the direct cost but also the operational complexity.

In practice, this means:

• Longer production times
• Greater risk of variations between batches
• Dependence on a variety of inputs
• Processes that are more difficult to standardize

Furthermore, the constant need for adjustments throughout the process can generate tension between the Production and Quality Control areas. On one hand, Production is focused on maintaining productivity and meeting deadlines; on the other, Quality Control is committed to ensuring product standards and conformity.

This misalignment can lead to rework, decisions that deviate from the optimal workflow, and increased operational pressure. Over time, this affects the organizational climate, overburdens teams, and reduces process predictability.

More tense and unstable work environments tend to increase operational risks, both in terms of efficiency and safety.

Simplification, therefore, is no longer merely a technical decision but rather a strategy for achieving greater efficiency, predictability, and competitiveness.

What changes in practice?

Isogen QUALI changes the logic of formulation: from a system composed of multiple surfactants to a simpler, more efficient formulation:

• No neutralization required
• Liquid product, facilitating pumping and dosing
• Significantly reduces the number of raw materials
• Facilitates process control
• Increases the predictability of results

Furthermore, its ease of dosing and application makes the process faster and less prone to errors. Another important advantage is its ability to solubilize fragrances without the need for additional emulsifiers, contributing to even leaner formulations.

Benefits for the business

Adopting Isogen QUALI goes beyond technical gains. It impacts the entire operation:

• Reduced costs for raw materials and processing.
• Reduced need for inventory and logistics
• Increased industrial productivity
• Standardization of quality between batches
• Greater safety in handling, as it is an uncontrolled product.

Even with a simpler formulation, performance is not compromised. Isogen QUALI delivers high cleaning efficiency, excellent foam formation, high viscosity, and stable formulations, meeting market expectations.

By replacing multiple raw materials with a single base, the industry gains in productivity, reduces operating costs, and increases the consistency of its products.

With the support of SmartLab, Macler offers complete technical support in adapting and developing customized formulations for each application. This reduces development time, increases the predictability of results, and ensures greater safety in the transition to a new formulation model.

We are available to support your team every step of the way in this process.